To run a worthwhile legislation agency, you want purchasers. However advertising, enterprise improvement, and constructing shopper relationships may be time consuming and expensive duties. And, busy authorized professionals are already stretched skinny. What’s a lawyer to do?
Enter, Clio Grow. This highly effective software does an entire lot greater than seamless shopper consumption. It consists of plenty of options that will help you simply market your legislation agency, entice new purchasers, and handle that elevated demand. It additionally integrates with a number of helpful advertising instruments to take your efforts even additional.
Let’s check out the perfect methods to market your legislation agency with Clio Develop.
1. Get seen with Google’s Native Companies Advertisements for Clio
Briefly, Local Services Ads are pay-per-lead advertisements provided by Google that seem on the prime of search engine outcomes for close by searchers. With these advertisements, you solely pay when a possible lead calls or messages you immediately by the advert. The consequence? Extra certified leads and higher return on funding.
Handle all the shopper consumption course of from one place with Native Companies Advertisements for Clio. As leads are available in, they’ll be added to your lead inbox in Clio Develop.
Even higher, you possibly can join and handle a Native Companies Advertisements account, arrange and run advert campaigns, seize new leads, and measure marketing campaign efficiency all inside a single platform with Native Companies Advertisements in Clio.
Listed here are a number of the extra advantages:
- Construct shopper belief: Earn a “Google Screened” badge verifying your enterprise is certified to supply authorized companies.
- Management your price range: Set your weekly price range and pause your advert at any time.
- Pay for outcomes: Solely pay when a possible lead contacts you thru the advert, leading to greater high quality leads and circumstances.
Study extra right here, or book a live demonstration with a Clio expert.
2. Create drip e-mail campaigns for opinions, referrals, and extra
A drip marketing campaign is a sequence of templated emails that may be scheduled to be robotically despatched out on an outlined cadence. Utilizing templated emails, there are a variety of the way it’s possible you’ll need to use these campaigns at your agency:
- Drive extra opinions: Create a overview marketing campaign and run it as quickly as you shut circumstances which have a good final result. This might be two to 3 emails unfold aside by a couple of weeks or months that thank the shopper for his or her enterprise and ask for them to go away a Google overview. Extra constructive opinions add extra social proof on your legislation agency, serving to to usher in extra purchasers.
- Get extra referrals: Just like the above, you may arrange an e-mail cadence to exit a month after a case closes asking for a referral, after which one other a yr later. These emails might additionally embody value-add content material for purchasers to maintain them engaged (e.g., an property planning guidelines for somebody who created a will utilizing your agency).
- Re-engage potential purchasers: A shopper could not select to work together with your agency—however the alternative could come up once more sooner or later. Relying on the character of your observe, you may arrange a sequence of emails to follow-up with purchasers who drop off, selling your agency and why it will be useful to work with you. It is possible for you to to remind them of who you might be and the worth of working with you to remain on their radar over time.
3. Ship focused newsletters with Mailchimp and lists inbuilt Clio Develop
With Clio Develop you possibly can construct lists of contacts that you should use for various e-mail advertising functions. Tagging means that you can phase your purchasers into totally different teams, resembling which observe areas they’re utilizing your companies for. When you create these teams, you possibly can ship newsletters with particular content material that may resonate greatest with that viewers. For instance, you may ship out a publication to your actual property purchasers letting them find out about current modifications to actual property legislation or selling seminars you’re working. Merely use the tags to construct viewers lists in MailChimp, then create your e-mail campaigns.
4. Save time with e-mail templates
Electronic mail templates prevent time on advertising methods and administration work alike. You possibly can simply:
- Ask for opinions and referrals.
- Welcome potential new purchasers who attain out by way of your web site.
- Advise potential purchasers on subsequent steps within the consumption course of.
Merely create a one-off e-mail template for every state of affairs to avoid wasting your self time—by no means rewrite the identical e-mail once more!
5. Wow your potential purchasers by remembering tiny particulars
Along with segmenting your audiences for emails, tags in Clio Develop assist you to simply bear in mind particulars about your potential purchasers.
For instance, you possibly can tag private particulars to a shopper profile, resembling “Yankee fan”, so that you don’t overlook. Then, if a shopper doesn’t rent you the primary time they want authorized companies, however reaches out once more later, tags might assist you to keep in mind that they’re a Yankees fan. Working this into your communication with them might assist construct your relationship, serving to drive conversion, extra word-of-mouth referrals or a constructive overview.
6. Allow on-line bookings with Clio
Clio Develop has a built-in appointment scheduling software that’s straightforward to arrange and use. The scheduler permits purchasers to conveniently e-book appointments on-line by a hyperlink you possibly can add to your web site and emails.
You possibly can set totally different appointment varieties (e.g., preliminary session, consumption name) and even take cash upfront when you do paid consults. Plus, the hyperlink may be added to your Google Business Profile.
Wish to block off sure occasions in your calendar? You management what obtainable time slots potential purchasers can select from when reserving. Appointments will present up in your calendar in Clio Handle, and in any calendars you may have linked to Clio Handle.
7. Use consumption kinds to handle leads
Leverage professional-looking, easy-to-use, and fully-featured consumption kinds (that embody conditional formatting and permit for doc uploads) to assist your legislation agency stand out from the competitors. You may also consumption new purchasers rapidly with all the data you want—permitting you to lower any delays in response time.
And response time is essential: Analysis from the 2019 Legal Trends Report says that 79% of purchasers count on a response inside 24 hours—and our information confirmed most legislation companies fall far beneath these expectations.
8. Create a wonderful and compelling web site with Clio’s legislation agency web site builder
Your web site is your digital enterprise card, and most legislation companies’ essential advertising software. With an increasing number of purchasers searching for law firms online, an expert web site permits potential purchasers to find out about you and your agency, and join with you for extra data.
With Clio’s legislation agency web site builder—included together with your subscription to Clio Develop—you possibly can simply create an expert web site with out having to be taught to design or code. Merely:
- Select a site identify (you should purchase a customized area when you select).
- Choose your theme and colour scheme, and add textual content and pictures.
- Hit publish. That’s it!
You may also leverage extra of Clio Develop by including hyperlinks to appointment scheduling, on-line funds, and your shopper portal to your web site—all with none extra coding.
Learn more about Clio’s website builder here.
If you have already got an internet site constructed by WordPress, including a “contact us” type by way of our WordPress integration implies that leads that come to your web site will feed immediately into your lead inbox in Clio Develop.
Remaining ideas on advertising your legislation agency with Clio Develop
Getting Clio Develop and making essentially the most out of it received’t simply stage up your shopper consumption—it’ll assist you to acquire extra purchasers and effectively run a worthwhile legislation agency. Leverage options like Clio Develop’s web site builder, appointment reserving software, and Google Native Companies Advertisements, and your advertising woes will develop into a factor of the previous.
Wish to see how Clio Develop might be incomes your agency new purchasers? Learn more here, or book a demo with a Clio expert today.
We revealed this weblog submit in Could 2024. Final up to date: .
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