Evolving IP: The Innovation Crossroads

On Episode 2 of the Evolving IP podcast from LexisNexis® Mental Property Options, host Nigel Swycher speaks with Olivia Koentjoro, the Head of World Authorized Knowledge Analytics at Utilized Supplies.

Koentjoro’s dialogue spans the spectrum of challenges and alternatives inherent in successfully harnessing IP knowledge. She argues that analytics can revolutionize this knowledge right into a potent power for highlighting the energy of an organization’s innovation.

The strategic deployment of IP knowledge is present process a metamorphosis inside industries, a notion Koentjoro fervently advocates for, underscoring its transformative capability when wielded adeptly. Joined by host Francesca Levoir (Head of Model Technique and Options Advertising and marketing) and professional Nigel Swycher (CEO LexisNexis Cipher), Koentjoro touches upontopics starting from knowledge analytics, communication methods, variety in innovation and the integral position of IP as a enterprise asset.

Uncooked knowledge, devoid of context, holds minimal worth; it’s the appliance of analytics that propels IP knowledge into an engine for innovation. Levoir and Swycher underscore the necessity to align metrics with goals and refine analytical methodologies to unearth actionable insights.

Efficient communication is an important device in surmounting hurdles to unlock the latent potential of IP knowledge. Koentjoro explains how educating stakeholders facilitates enlightened decision-making processes.

Later within the episode, Koentjoro additionally advocates for variety by prioritizing competence over confidence to be able to dismantle obstacles and nurture avenues for innovation and growth.

As Koentjoro explains: “DEI [Diversity, Equity and Inclusion] is a journey. And it’s a continuing work in progress. [We] want to know that every area or demographic has particular challenges, in order that one world technique could not simply work for every little thing.”

Because the dialogue turns to AI, Swycher emphasizes the symbiotic relationship between synthetic intelligence and human experience, providing steerage on navigating complexities with foresight and acumen.

Because the podcast ends, Koentjoro and Swycher summarize their insights, emphasizing IP’s pivotal position as a enterprise asset and the efficiency of storytelling in shaping strategic course. They reiterate the significance of embedding IP knowledge inside broader enterprise imperatives and harnessing modern analytics to drive development and resilience.

Koentjoro’s key takeaway is that “IP is a enterprise device”. She continues: “The problem is how do you ship worth and industrial intelligence in a approach that resonates with the enterprise and subsequently enhances the decision-making course of?”

“The Innovation Crossroads” helps to light up a pathway the place strategic utilization of IP knowledge intersects with efficient communication, variety, and technological development.

Listeners will collect invaluable counsel for his or her organizations in navigating a panorama ripe with change.