Learn To Earn: Social Media As A Business Intelligence Tool

Most attorneys consider social media as both a distraction or just a advertising and marketing instrument. However there’s extra to it than that. 

Social media platforms are literally phenomenal sources for gathering enterprise intelligence. I’ve heard that “the extra , the extra you’ll develop” — and if you happen to use the ability of social media to entry new sources of enterprise intelligence … nicely, you possibly can develop into a enterprise growth and administration superduperstar.

On this episode of the Non-Eventcast podcast, we invited Betsy Munnell of EHMunnell onto the present to speak about leveraging social media for enterprise intelligence.

We additionally hit on another varied and varied expertise subjects. 

Host Jared Correia kicks issues off by speaking with Betsy about how she transitioned from being a lawyer herself (3:53) to teaching attorneys on enterprise growth (6:52). 

Subsequent, Betsy talked about how she is ready to get attorneys to interact in social media (11:39), together with how she instructs them on utilizing these instruments to assemble enterprise intelligence associated to their practices (16:14). 

After that, Betsy talked about how Twitter (nicely, X — I assume), is now the breaking information service (21:40) — whereas LinkedIn is a good place to satisfy and join with different professionals (24:22). 

Lastly, Betsy addressed the worth of buyer relationship administration (CRM) instruments for legislation companies (28:21), earlier than winding up together with her ideas on the way forward for AI in authorized (31:30).

In case you’re not getting probably the most out of your social media platform, possibly it’s time to develop the way you’ve historically used it. Hearken to this refreshing podcast episode, to get began.

Be happy to additionally take a look at our CRM Buyers Guide on the Non-Occasion for extra on the most recent sources. (The Non-Occasion is supported by vendor sponsorships.)