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Best Lawyers, the oldest lawyer rating and peer assessment firm, has named Kevin Vermeulen, a veteran authorized promoting and advertising and marketing government, as senior vice chairman of enterprise improvement.
As well as, the corporate has named Josh Rupall, its director of gross sales for the previous 12 years, as director of shopper success.
On this new position, the corporate mentioned, Vermeulen will leverage his experience within the authorized market to develop partnerships with main legal professionals and legislation corporations by unifying conventional advertising and marketing and publishing methods with the digital companies Finest Legal professionals already affords.
Vermeulen has labored in authorized advertising and marketing and promoting for than 30 years, 22 of them in senior administration roles dedicated to serving to legal professionals, legislation corporations and distributors develop their companies.
Vermeulen joined Finest Legal professionals final August, when the company acquired the digital advertising and marketing company Good2bSocial, which focuses on serving legislation corporations, authorized entrepreneurs, legal professionals and legal-industry organizations, the place he had been accomplice and chief working officer.
For 22 years, Vermeulen was with authorized and enterprise publishing firm ALM Media, the place he was most just lately senior vice chairman, chief income officer and chief advertising and marketing officer.
(Vermeulen and I labored collectively at ALM.)
“This new place with Finest Legal professionals is a chance to advance {our relationships} with corporations by increasing modern and complete advertising and marketing options we provide,” Vermeulen mentioned. “I’m thrilled to advance with Finest Legal professionals, an organization that has the esteem and belief of the authorized {industry}.”
Phillip Greer, CEO of Finest Legal professionals, mentioned the appointment comes on the heels of a 12 months of unparalleled development for the corporate. “Finest Legal professionals is energized by what the longer term holds and the way Kevin will contribute to our subsequent part.”
Based in 1981 by Steven Naifeh and Gregory White Smith, Finest Legal professionals was one of many earliest corporations to create peer-reviewed rankings of legal professionals. In 2021, the personal fairness agency Abry Partners acquired Best Lawyers.
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